Think: raw honey from a small-batch maker, the vintage Levi’s you finally found, the one song you never skip.
the top ten format
Through a structured set of ten items, each feature captures an individual or brand’s taste across products, places, and rituals —translating personal preference into actionable discovery.
ABOUT US
T² is a curated editorial platform built around a single format: the Top Ten.
Each feature captures how a person actually lives — the products, places, and rituals that define their taste — and translates it into something worth saving, sharing, and buying.
Founded by Kate Yarbrough, whose perspective spans fashion, finance, and the consumer brands she invests in, T² brings together founders, creatives, and tastemakers to create discovery that feels personal.
OUR FOUNDER
Kate Yarbrough is the founder of T² (T-Squared), a platform designed to inspire connection through curated discovery across the products, places, and rituals that define how we live.
Her perspective is shaped by her work at the intersection of fashion and finance, where she invests in and advises leading consumer brands.
Through T², she brings together founders, creatives, and tastemakers—translating their preferences into actionable, high-signal discovery.
